News & media coverage
Explore the stories behind Insidr Music: direct-to-fan subscriptions, unreleased music and new ways for independent artists to connect with their listeners.
From Music Business Worldwide and Music Week to international newsletters, this collection brings together reporting on the platform and the people building it. Read a short introduction to each story, then explore the original publication.
13 features5 languages
As featured in
Industry coverage
Reporting on Insidr’s launch, independent artist subscriptions and access to unreleased music.
This archive includes launch reporting from January 2024. Product details and earnings comparisons in those reports reflect the announcements made at the time; they are not a promise of current earnings. Summaries below are written by Insidr, with links to the publishers’ original coverage.
Mandy Dalugdug reports on Insidr’s launch plans and the idea of subscriptions to individual artists. The piece explains artist-set pricing, access to demos and unreleased recordings, and the founders’ ambition to help musicians earn from their existing fan relationships.
Read on Music Business Worldwide
Andre Paine introduces Insidr’s subscription approach for unsigned acts. The report describes how fans can support an artist at a monthly price chosen by that artist, with access to unreleased tracks and early listening. It also introduces co-founders Kima Otung and Dan Ryland.
Read on Music Week
Crystal Koe looks at Insidr’s planned rollout following its beta launch. The coverage explores the creator-subscription model and the music fans could access, from demos to behind-the-scenes material. It places the launch in the wider conversation about how independent artists earn from streaming.
Read on MusicTech
The launch announcement sets out Insidr’s purpose: helping unsigned and independent musicians share more of their work with paying supporters. It describes subscriptions, unreleased music and alternative song versions, alongside the founders’ reasons for creating the platform.
Read on Record of the DayFounder profile
Meet the artist and entrepreneur helping shape the platform.
Kima Otung · Co-founder 
TRENCH · Google Arts & Culture
TRENCH’s Future Leaders collection profiles people shaping Black British music and culture. Its feature on Kima Otung traces her Nigerian-born, Welsh-raised background and work as a singer, then introduces her role as an Insidr Music co-founder. The collection is hosted on Google Arts & Culture.
More coverage
Launch coverage, commentary and archive links from music publications and industry newsletters.
Fabrizio Pucci’s Italian-language note considers Insidr as a subscription option for independent musicians. It highlights artists’ control over subscription pricing and the opportunity to develop a closer relationship with listeners who already appreciate their work.
In a Dutch music-industry newsletter, Niels Aalberts considers the options for smaller acts as major streaming platforms change their payment models. Insidr appears in that discussion as a service connecting musicians directly with fans, with a link to Music Business Worldwide’s launch report.
Roma Inversa covers the launch for Portuguese-speaking readers, explaining the proposed connection between artist subscriptions and access to unreleased recordings. The piece introduces the founders and discusses the platform in the context of independent musicians’ income.
Darren Hemmings includes Insidr in Network Notes’ music-industry roundup, linking to the Music Business Worldwide report. His commentary connects the launch with the question of what a Substack-style subscription model could look like for music.
Digital Media Wire shares a brief introduction to Insidr’s direct-to-fan subscription plans and points readers to Music Business Worldwide’s reporting. The item records how the launch reached the wider digital-media industry.
An archived press link to Spanish-language launch coverage, listed on Insidr’s original press page under a headline about the platform’s artist-earnings comparison.
An Italian-language press link from Insidr’s original collection. The listed headline focuses on music streaming and the platform’s approach to artist earnings.
A link retained from Insidr’s original press collection, with a launch headline about direct-to-fan streaming and potential earnings for unsigned artists.
About Insidr Music
Insidr Music is a direct-to-fan music platform co-founded by musician Kima Otung and product engineer and musician Dan Ryland. It gives artists a way to share unreleased recordings and build a subscription relationship with the people who want to hear more of their work.
Explore the Insidr music subscription appPractical guides for artists exploring memberships, fan support and their next release.
The next step
Create your artist profile and start building a direct relationship with the fans who care most about your music.
Start earning — it’s freeDirect support from real fans