Our story
Meet the founders.
Insidr was founded by artist Kima Otung and product designer Dan Ryland to give independent artists a fairer way to earn from the fans who love their music.
Why Insidr exists
An industry not built for the creators who sustain it.
When Kima left a career in corporate law to pursue music, she was shocked by what she found.
Together with Dan, she set out to be part of the change: ethical infrastructure for the music industry that prioritises and advances artists, starting with a direct way for fans to support the music they love.
“Kima is stupidly talented.”
Before music, advised
Co-founder
Kima Otung Artist, producer and entrepreneur.
Kima Otung is an award-winning Welsh-Nigerian pop and R&B artist, producer and entrepreneur on a mission to stir self-belief around the globe.
A magnetic live performer, she has represented UK music at the FIFA World Cup as a “Best of British” artist, headlined Budweiser’s BRIT Awards showcase, performed at BAFTA and been invited to 10 Downing Street in recognition of her contribution to UK arts and culture. Her music has appeared on Netflix, ITV, MTV, Amazon Prime, BBC and Channel 4.
Before music, Kima trained and worked as a corporate lawyer at a global law firm, advising multinational clients including Goldman Sachs, Microsoft, IBM and Blackstone. She writes and produces most of her own music, and her debut album, The Immigrant Kid, is out now.
- Best SingleBlack Welsh Music Awards, for “I’m Cute”
- PRS Momentum AwardRecipient
- Future LeaderGoogle Arts & Culture × TRENCH
- FIFA World Cup“Best of British” artist
“Dan enabled rapid alignment and helped progress the work to a successful global rollout.”
Product design for
Co-founder
Dan Ryland Lead product designer and builder.
Dan Ryland is a Lead Product Designer with 15 years’ experience across enterprise platforms, analytics and digital products. Through his consultancy, Ryland Consulting, he has designed for clients including Google, Ford and GSK.
He works from discovery through delivery, combining design leadership with hands-on UX, UI and front-end development — building working prototypes, AI-agent workflows and data services to test ideas and ship them. At Insidr, he designs and builds the product.
Alongside client work, Dan designs and builds his own AI and data products, including Civic Data, an agent-ready civic data platform, and Gwgl, Welsh-language search and data tools. A native Welsh speaker, he is also a drummer who has performed at venues and festivals across the UK.
- 15 yearsLead product design across enterprise, analytics and digital products
- Ryland ConsultingIndependent product design since 2017
- Civic DataAgent-ready civic data platform · civicdata.co.uk
- GwglWelsh-language search and data · gwgl.cymru
As featured in
The next step
Give yourself a pay rise today.
Create your artist profile and start building a direct relationship with the fans who care most about your music.
Start earning — it’s freeDirect support from real fans